When looking into having a website created for your business or how you can improve your existing website’s results through the search engines you will often hear and see the buzz words “Search engine friendly”. Creating a search engine friendly website has two main parts:
- Search engine friendly website design.
- Search engine optimization.
A third part, if you are creating a dynamic website (a website that uses a database e.g. an ecommerce website) then you need to consider search engine friendly web development also.
In this article we are going to concentrate on search engine friendly design.
What is Search Engine Friendly?
Generally, search engine friendly means to have a website that has been built which the search engines will visit, find out all about your website and include it in their index.
This does not mean to have your website built just to please the search engines. The website should be built to suit your target audience first, then incorporate techniques to help the search engines add your website to their databases.
There different techniques used to create a search engine friendly design.
Search Engine Friendly Website Design
While discussing the design of the website with your designer there are a few things to keep in mind to create a search engine friendly website design:
Update June 30, 2008 – Google and Yahoo have partnered with Adobe to use technology that will make Flash files readable by these two search engines. Search Engine Friendly Flash
Providing a sitemap not only helps your visitors if they get lost, it helps the search engine bot find the rest of the pages on your website.
You have seen websites built with frames, those sites where you see additional scrollbars within the web page. This is not a search engine friendly design.
In the background coding all there is for the search engine bot to see are the links to the pages that are used to build the page you see.
Splash pages are the introduction pages you see on some websites. They do not contain a whole lot of content, usually a picture or a Flash introduction and a single link to enter the website. There is no content on these type of pages for the search engine bot to evaluate and add to the search engine database.
There is a series of articles entitled Web Page Content Search Engines See which covers some other design issues related to building a search engine friendly design.
Once your website has a search engine friendly design, you can then work on the search engine optimization of the content you will be adding.
Search Engine Friendly Design Updates
Search Engine Friendly Design Related Reading
…”A search engine doesn’t really want to pay too much attention to sections of a page that it might consider noisy, such as navigation bars, or banner or targeted ads when extracting information from a page….
…That most significant element of the page would be based on the amount of weighted content of elements and the position of the elements within the page as approximated by the visual layout process….
Also at SEO by the Sea, Google and Document Segmentation Indexing for Local Search.
“…Allocation of screen real estate, use of color, font/typeface selection and formatting, use of graphic images and multimedia elements, file format, categorization, and labeling are important components of the design process. A person who truly comprehends search-engine friendly design knows how to combine all of these elements to meet user expectations, accomplish business goals, and meet the terms and guidelines set forth by the major web search engines…”
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