Comments on: Website ROI

By: Rita Brooks

Rita Brooks — Mon, 26 Dec 2011 22:11:29 +0000

The ROI of your website is certainly a key consideration. Many people forget to treat their website as their storefront – and operate it like a real business. And in any business, ROI is one of the primary things to be aware of.

By: Gary Ruplinger

Gary Ruplinger — Fri, 09 Dec 2011 18:50:38 +0000

You’re right about checking your ego at the door – I always try to tell my clients (small biz owners) that they are not their customer and that their own preferences can have a detrimental effect on their bottom line.

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Free Web Hosting VS Paid Web Hosting — Wed, 03 Aug 2011 20:05:04 +0000

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By: Taylor

Taylor — Fri, 03 Jun 2011 13:44:49 +0000

For me, website ROI is a must as my focus is to make money online. Its not just a hobby where monetary return is not part of the equation.

I find that when I have an intentional plan and budget, I get results more often than if I don’t.

I also wait until certain things start to click before I will spend all my budgeted money as there is a case of throwing good money after bad as well.

And because there are so many approaches to take online, each person has to come up with their own recipe of what works and how to measure performance before monetary results kick in order to better determine where to invest incremental funds

By: Coat Rack

Coat Rack — Tue, 26 Apr 2011 16:29:11 +0000

Website return on investment is one thing but a good way to improve your ROI is to improve your conversion rate. One of the best things I’ve done to increase my conversion rate and thus my ROI is to implement a product review section, also great product pictures will go a long ways towards increasing your ROI

By: Web Design Cairns

Web Design Cairns — Tue, 15 Mar 2011 13:28:08 +0000

Excellent article. (In fact excellent website you got here). Just a passing thought: if you wanted to improve this article, you could perhaps go into detail about which parts of the process tend to cost the most. In my mind it is the copy writing that is the most expensive. Done well it is the most important aspect, particularly when the Internet is ALL about niching.

By: Amy

Amy — Thu, 06 May 2010 08:37:08 +0000

While working on improving CTR and CPC a huge improvement on ROI can occur by working the landing pages themselves. If you can change conversion rates from say 4% to 6% you have improved ROI by 50%… as is repeatedly stated it is easier to improve conversions of existing visitors than get new ones…

Thanks for the post.

Amy

By: martial arts clothing

martial arts clothing — Mon, 02 Nov 2009 21:13:27 +0000

I think you are correct. we have to humble ourselves and realize that we are in business to serve a customer. that means keeping your site simple and useful.

By: Invest Money Online

Invest Money Online — Sat, 17 Oct 2009 23:23:23 +0000

Usability is extremely important if you are selling something. With all the paranoia about cyber crimes people will suspect any website that doesnt look up to a certain quality so you need to make sure you have a great looking site that performs as it should.

By: tejas

tejas — Fri, 09 Oct 2009 06:23:19 +0000

you made me aware about ROI thanks

By: Police gear

Police gear — Fri, 09 Oct 2009 02:27:52 +0000

I would say, that was really a great article. Until I read this article, I never knew what ROI was. Thanks for sharing.

By: immo

immo — Thu, 08 Oct 2009 02:53:59 +0000

I think you touch upon one of the most important things when working on a website. I help a few people on their sites and they always want it to look crazy “because they like it” whereas it is horrible looking/difficult to read or use. I always try to convince them that it is bad, but sometimes I never prevail.

Websites should be designed with the user in mind: not ads, not webmasters, and not search engines. These things are of second importance.

Also people are too willing to spend big bucks on a theme but neglect their content. Content is king and they should remember to invest in their content too.

Anyways, thanks for the great post and I will try to point some people to this for the great information.

By: Bill Gassett

Bill Gassett — Thu, 08 Oct 2009 02:41:58 +0000

There are many that have great content on their websites but then forget about optimizing their site so people can find it online. Your website should have a capturing system as well as information that keeps them coming back for more.

By: Chris McClelland

Chris McClelland — Tue, 06 Oct 2009 20:53:44 +0000

I really consider my website not only an investment but an important part of my wealth. I always advise people to take anywhere from 25%-50% of monthly profits and reinvestment them into their website in order continue to increase their earnings.

By: Last minute Reisen

Last minute Reisen — Sat, 03 Oct 2009 17:08:50 +0000

I never have seen my website as you do (ROI), even as I try to earn money with it. Thank you for these good tips – I will consider them very well

By: Franklin MA Real Estate

Franklin MA Real Estate — Fri, 02 Oct 2009 12:19:05 +0000

Having a well indexed website can pay huge dividends. It is all about having decent content and know what you are doing with SEO. If you have those two elements done your website will be successful.

By: Investment Advisor

Investment Advisor — Wed, 30 Sep 2009 18:37:20 +0000

A website is indeed a great investment. There are ways to increase the value of a website in terms of how many leads that website generates. One way to get more leads from ones website is by performing some basic marketing. I track my website leads gy using an 1-800 number so i know exactly how many people called and what they asked for.

By: roulette tips

roulette tips — Mon, 06 Jul 2009 12:21:20 +0000

I think in many organizations it’s quite difficult to quantify ROI, and specially if you want to know wich part it’s due to any UX improvement. But obviously with user’s research you got a lot of useful insights. Sometimes it’s demoralizing when you make very clear and simple recommendations for an enhanced end user experience and you see that nothing changes on that particular website.Thanks for the update!!

By: increase traffic

increase traffic — Tue, 23 Jun 2009 15:39:34 +0000

Excellently written article, if only all bloggers offered the same content as you, the internet would be a much better place. Please keep it up!

By: acai berry juice

acai berry juice — Wed, 10 Jun 2009 04:41:37 +0000

The most important thing is to have good, unique content for your site. The other most important thing is proper navigation and it should be user friendly.